From our desk: Newsletter exploring community, parenting, and play
Happy New Year from Parents’ Nook 💛
What a year it has been! As always, we are incredibly thankful to all our parents, teachers, and space owners. Their belief in our tiny team and the idea itself means the world to us.
It all started with a request from a mom in February 2025 who wanted a safe space where she could work while her child played nearby in her neighborhood. It really felt like we were starting from square one again.
Once we got rolling, we approached it with no expectations. Having experienced growth in the past, only to see everything come to a halt due to various factors, most notably the pandemic, I truly believe it’s thanks to our supportive parents and teachers that we’re still here today.
Of course, we didn’t always have smooth sailing with Nooks. Last year, most of our participants were between 10 months and 3.5 years old, but we faced a couple of tough challenges. There were instances where a parent wanted to introduce Nooks to their neighborhood after attending a series of Nooks, but we struggled to promote it effectively enough to attract a sufficient number of kids for sustainability. This issue arose again in another location, leading us to halt operations despite interest from regular patrons. Being fully bootstrapped, we rely heavily on enrollment numbers to keep the program afloat.
The biggest challenge with Nooks is that we have to start from scratch in every new space. It's intentional by design. Each location presents a unique environment, and it requires that everyone involved learns what we’ve done in the past, review our data, and collaborate closely to make it successful in their community. It feels like we’re beginning anew every time, which is both daunting and rewarding.
As Parents’ Nook continues to grow, we’re increasingly seeing it as a trusted parenting network in itself — one that has always expanded through relationships and word of mouth rather than advertising.
Introducing Nook referral credit, from a Nook parent to another parent. We want to keep it real.
With that in mind, we’re introducing a $25 referral credit as a small thank-you to parents who refer another family to Parents’ Nook and who attend a session.
Our regular patrons enjoy a ,reduced rate at the Nesting Spot classes and also a thank you credit of a certain amount depending on how Nooks are going.
Nook microcommunities depends on enough families coming together to create the right rhythm, and referrals help ensure that Nooks don’t stall due to low enrollment. As a tiny organization, we rely on our community far more than on marketing budgets — and we’re grateful for the ways parents already help spread the word.
So, how does this referral Network work?
Just let us know in the form the name of the friend you referred, and ask your friend to put it out in the registration form too.
This referral credit will only work when we see the new parent booking for the whole session.
We believe that by providing interested parents with various ways to explore what a "nook" is, along with offering credits and drop-in invitations, we can better assist them in their search for care options that suit their families' needs. For now,, we surely know that there is a huge need that is going unaddressed and we want to work with all those parents.
An upcoming Nook at The Nesting Spot, starting January 8th (extending registration date)
We’re planning an upcoming Nook session at The Nesting Spot, with families, on many parents are interested, and we wanted to check in with our community.
At the moment, we have a few families who verbally showed interest, and a regular family who already registered and are waiting to see if a few more would like to join. We would need a minimum of three children to continue the Nook so the Nook can come together with the right rhythm. We usually look for a minimum of three children to make the session work well.
If you’ve been meaning to join us — or know a friend who might enjoy this Nook — registrations are open this week until Tuesday evening (extending it).
We’ll confirm the session shortly and, as always, any registrations will be fully refunded if the session doesn’t move forward.
Thank you for being part of a community that helps shape these small, thoughtful spaces.
If you have any questions, you can always book a call to have a conversation with us.
Our plans for this year:
The past year reminded us why Nooks exist at all: parents looking for something that meets their immediate need and facilitators and space partners willing to experiment alongside us. We’re deeply grateful for everyone who showed up, especially in moments when things felt uncertain or slow to come together.
Looking ahead, our focus for the coming year is more depth and learning from each of our parents.
Here’s what that means for us:
Strengthening existing Nooks
Rather than expanding quickly, we’re prioritizing the health and rhythm of the Nooks already underway, supporting facilitators, refining formats, and making sure each space feels grounded and sustainable.
Thoughtful Collaborations
We’re continuing conversations with new spaces carefully and intentionally. Every new Nook starts from scratch by design — every space, community, and rhythm is different — and we want to ensure each partnership receives the time and care it deserves.
We currently have a few requests to co-host Nooks in new spaces. Before committing, we want to understand better why a space is interested in hosting a Nook and how they plan to support it. Moving forward, our revenue-sharing model will reflect this level of involvement. Many of our current space partners go above and beyond, and we’re deeply grateful to build alongside them.
If you’re a parent interested in hosting a Nook in your neighborhood, we have something coming up for you — stay tuned.
Growing through trust
Parents’ Nook has always grown through word of mouth. This year, we’re focusing on that by supporting referrals in a way that remains genuine and honest from parent to parent.
Working with malleable nodes & complexity network theory
Alongside the day-to-day work of running Nooks, we’re also spending time articulating the deeper system behind them. We’re thinking of each Nook as a malleable node, a small, adaptive system shaped by the people and environment within it, and learning from ideas in complexity theory to better understand how these local systems evolve, respond, and connect without being centrally controlled. This work lives quietly in the background for now, helping us design Nooks that can adapt, learn, and stay humane as the network grows.
And if you are interested in what we are building and want to get involved in any way, drop us a line or book a call. We love learning from you all.
With gratitude and warmth
Parents' Nook Team
